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ROAS Calculator

Measure the return on money spent on advertising and optimise your campaigns for success.

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Your target from 0% to 1000% (e.g., 400% = 4x)

Introducing Our ROAS Calculator

Our ROAS calculator lets you quickly see how well your ads perform. Just input your spend and revenue numbers, and the tool instantly shows whether your advertising is paying off.

ROAS or Return on Ad Spend measures how much money you earn for each pound or dollar spent on ads. Every marketer or business should know how to compute this as it can help focus the budget on campaigns that actually bring in profits.

If your B2B brand isn't tracking ROAS, you could be throwing money away on ads that don't work. Ignoring or not learning what ROAS is can risk wasting budget and missing chances to improve your marketing success in the long run.

How It Can Help Your B2B Brand

This tool can help you in four ways:

  • Cut wasted ad spend. It helps you know if some campaigns are profitable or draining resources. By identifying poor performers early, you can stop funding ads that don't generate enough returns and invest in stronger ones instead.
  • Focus on high-return campaigns. By calculating ROAS, you can identify your best-performing ads, which can help you double down on what works, channel more budget toward proven winners, and get the most out of every pound or dollar spent.
  • Make data-backed decisions. With clear ROAS insights, you can back every marketing decision with numbers or quantitatively to justify spending and guide your team with confidence.
  • Track impact over time. Monitoring ROAS regularly lets you see how campaigns improve or decline. These trends help your B2B brand make timely adjustments, preventing small drops from becoming major performance or budget problems.

How to Use the Tool

Using this tool is easy. Just enter a few key details, and you'll instantly see a clear breakdown of your results.

Enter the Following Information

  • Ad Spend ($)
    • The total cost you incurred for your advertising campaign.
    • It includes ad platform fees, creative development, and any additional expenses.
    • Check your ad platform invoices, marketing budgets, and any related creative or service costs.
  • Ad Revenue ($)
    • The total revenue generated from your advertising campaign.
    • It includes sales figures, leads generated, or any other quantifiable revenue metric.
    • Use your sales reports, CRM data, or lead tracking systems to calculate revenue tied to ads.
    • Tick the box beside 'I don't know the ad revenue' if you don't have this info.

What You'll Get from Our Tool

  • ROAS (%)
    • The percentage return you get from your ad spend. Shows how much revenue you earn for every dollar spent on ads.
    • Formula: (Ad Revenue ÷ Ad Spend) × 100%
  • Ratio
    • The amount of revenue earned for each $1 spent on ads. A 5:1 ratio means you earn $5 for every $1 spent.
    • Formula: Ad Revenue ÷ Ad Spend
  • Result Message
    • A quick summary explaining your ROAS performance and what it means for your ad spend.
    • Shows if your ROAS is above, at, or below the benchmark based on your inputs, helping you quickly judge campaign profitability.
  • ROAS Progress Bar
    • Shows if your ROAS meets or beats the typical benchmark (4:1).
    • Based on your calculated ratio, the bar fills proportionally to your performance and visually shows how close you are to or beyond benchmark ROAS.

Your Next Steps

Once you have your results, here's how you can turn them into a plan that helps your B2B business grow.

  • Set target ROAS. Use your current ROAS to set realistic goals for future advertising efforts. Having clear targets keeps your marketing focused and helps measure progress with achievable milestones.
  • Review your profitability. Look at whether your ROAS meets or beats your target benchmark. If it is lower than expected, identify which campaigns are underperforming and decide if they should be adjusted or stopped.
  • Allocate the budget wisely. Direct more of your ad spend toward campaigns that show the highest positive ROAS. This ensures more of your budget is working for you, rather than being wasted on poor performers.
  • Investigate low performers. Dig into ads or channels with a low ROAS. Check targeting, creatives, and audience relevance to see what can be improved before deciding to cut them off entirely.
  • Test and tweak. Use the insights from your ROAS to run small experiments. Try new ad creatives, adjust targeting, or refine your offers to see if you can lift the return on low- or mid-performing campaigns.

You Ask, We Answer

Frequently Asked Questions

What if my ad revenue includes income from sources other than the campaign I'm measuring?

If your revenue includes other sources, your ROAS won't be accurate.

It's very important to isolate revenue directly generated by the ad campaign to get meaningful results.

Use tracking tools or conversion tags to link revenue precisely to each campaign.

Can I use the ROAS calculator for offline sales generated by ads?

Yes, but only if you have a way to measure offline sales affected by your ads, such as promo codes or call tracking.

Without a direct link, offline sales may be hard to attribute accurately in the calculator.

What is considered a good ROAS for B2B companies?

A common benchmark is around 4:1, meaning for every $1 spent, you earn $4 in revenue.

However, acceptable ROAS varies by industry, profit margins, and campaign goals.

Always compare against your own industry benchmarks for the best insight.

How often should I calculate my ROAS to optimise campaigns effectively?

Calculate ROAS regularly, ideally weekly or monthly, depending on campaign duration.

Frequent reviews help spot issues early, allowing you to pause or improve underperforming ads and reallocate spend quickly to higher performers.

Can the ROAS calculator help predict future ad performance?

The calculator shows past performance based on the data entered.

While it doesn't predict future results, historical ROAS helps you make informed decisions about budgeting and testing new approaches to improve future returns.

What should I do if my ROAS is below the industry benchmark?

Investigate low ROAS campaigns by checking your targeting, ad creatives, and offer relevance.

Optimise these elements or pause ad-losing money.

Consider adjusting your budget to favour campaigns delivering better returns.

Why is my ROAS different across platforms like Google Ads vs Facebook Ads?

ROAS varies due to platform audience, pricing models, and ad formats.

Each platform's cost and conversion tracking accuracy differ, and these factors affect your ROAS.

Monitor each channel separately and tailor campaigns to platform strengths.

Does ROAS measure profitability or just revenue relative to ad spending?

ROAS basically shows revenue earned versus ad spend, but doesn't account for other costs like production or fulfilment.

It helps measure ad efficiency, but shouldn't be mistaken for full profit analysis.

How do I handle situations where ad spend is zero or revenue is zero?

If ad spend is zero, ROAS can't be calculated, as it only means you didn't spend even a penny to get revenue, which is not really realistic when it comes to marketing.

If revenue is zero, ROAS is zero or undefined, signalling no return from your advertising efforts.

Ensure you enter valid and current data for meaningful results.

Can I adjust my ad spend and revenue numbers manually to test different scenarios?

Yes, you can simulate different ad spend or revenue amounts in the calculator to see potential ROAS outcomes.

It's very easy to do this in our calculator since you only have two (2) inputs, which are ad revenue and ad spend.

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