Wednesday Link Up

A rapid growing mid-week event, showcasing the best of Soul, R&B and timeless sounds.

The Client

Founded in 2024 by Bowdy Mata'uia and Taunu'u Fereti, Wednesday Link Up began as a mid-week event in Brisbane, uniting people through a shared love of music. Rapidly growing, it has since expanded, launching the 'Sneaky Link' sub-event, which has travelled to bring the Wednesday Link Up experience to new cities and countries.

The Challenge

Wednesday Link Up needed an effective ad campaign to sell out tickets for their "Sneaky Link" event in Melbourne. With an expanding brand and strong competition, the challenge was to create an engaging and targeted ad that would resonate with the local audience and drive ticket sales.

The Solution

We created a targeted Meta ad campaign that showcased the unique experience of the "Sneaky Link" event. With a focus on compelling visuals and clear messaging, the ad captured the attention of the right demographic, successfully driving ticket sales and contributing to a sold-out event.

Bowdy Mata'uia

Director

What Bowdy Says

Thank you so much Chloe! The ad was everywhere and people did come up to me and mention seeing the ad, following us on Instagram and then purchasing tickets. We sold out the event, so it did work wonders!

Looking forward to more interstate shows soon!

Paid Advertising

Wednesday Link Up needed a high-impact paid ad campaign to promote their "Sneaky Link" event in Melbourne and drive ticket sales. We crafted a visually engaging Meta ad campaign tailored to Melbourne’s music scene.

With strategic audience targeting, compelling visuals, and clear messaging, the ad generated excitement and increased ticket sales.

This paid campaign played a key role in the event’s sell-out success, showcasing the growing popularity of Wednesday Link Up’s unique experience.

The Results

Our strategic Meta advertising approach focused on maximising reach and engagement while keeping costs low. By crafting compelling creatives and targeting the right audience, we built excitement and drove demand.

Our efforts not only boosted ticket sales but also strengthened brand awareness, proving that even with a small budget, the right advertising strategy can deliver powerful results.

Drove Ticket Sales
Enhanced Reputation
Strengthened Brand Presence
Boosted Social Media Following
Increased Event Awareness
Increased Demand for Future Events

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